by Shelley Forrester | Oct 16, 2013 | Consumers, Insight, Relationships
I’m surprised there are marketers who still don’t have faith in their own consumers. “We can’t ask them to write slogans,” a new client insisted. Yes, consumers CAN write ad slogans, especially in group settings where the group dynamic...
by Shelley Forrester | Sep 25, 2013 | Consumers, Insight, Relationships
During recent shop-alongs, I encountered a 30-something IT engineer who was buying cat treats for his live-in girlfriend’s cat. IT Guy didn’t feed the cat. Cat treats weren’t on the list. He bought them because he knows his girlfriend loves the cat, and this was an...
by Shelley Forrester | Sep 11, 2013 | Consumers, Customer Service, Relationships
My website and email provider sent an email to my shelley@forresternetwork.com mailbox (which they host), addressing me as “Dear Troy.” Who’s Troy? I’ve made it so easy for them to know MY name. It’s right there in my email address and website....
by Shelley Forrester | Jul 10, 2013 | Brand Building, Consumers, Relationships
As with all loving relationships, it has to be mutually beneficial. Know why they want you, and deliver. Know why you want them, and receive. Communicate well and often. You both need to do your share of telling, listening, and responding. Always make up, never walk...
