Listen to Shelley Forrester on ThinkNow Podcast with Mario X. Carrasco

I had the pleasure of speaking with Mario X. Carrasco on his podcast for ThinkNow. We discussed how market researchers can pivot their communications strategies during the pandemic to engage colleagues, clients, and consumers. Topics covered what digital tools – like webinars, online chats and surveys, and a resurgence of traditional practices like conference calling and phone intercepts – can facilitate new networking and collaboration prospects and provide greater access to panelists. I hope you’ll listen to what we had to say.