Phone a Friend Today

Friends are the people in life who, no matter how long it’s been since you’ve called them, are happy to hear from you and will try to help. When I phoned the global head of marketing services for a major consumer products company, even though we hadn’t...

Where I Sit on a Plane

The other day clients and I were flying Southwest and they asked me how I decide where to sit. Since my objective on a plane is to engage people in conversation, here’s what I look for: An aisle or middle seat, which doubles my chances of meeting people. To my left...