Namaste

At the end of my interview with a Svaroopa yoga instructor, she folded her hands in front of her heart and said, “Namaste.” I asked what Namaste meant, assuming it was something like “hello and goodbye” or “peace be with you.” Here’s what the yogi said Namaste means:...

My Wish for You

Instead of a holiday lunch this year, one of my clients invited me to a “loving kindness meditation,” where I learned the “SHEE” prayer: a prayer to be safe, healthy, happy and at ease. It’s my wish for you this holiday season: May you be safe...

Have a Little Faith

I’m surprised there are marketers who still don’t have faith in their own consumers. “We can’t ask them to write slogans,” a new client insisted. Yes, consumers CAN write ad slogans, especially in group settings where the group dynamic...

Shopping for Love

During recent shop-alongs, I encountered a 30-something IT engineer who was buying cat treats for his live-in girlfriend’s cat. IT Guy didn’t feed the cat. Cat treats weren’t on the list. He bought them because he knows his girlfriend loves the cat, and this was an...

Who’s Troy?

My website and email provider sent an email to my shelley@forresternetwork.com mailbox (which they host), addressing me as “Dear Troy.” Who’s Troy? I’ve made it so easy for them to know MY name. It’s right there in my email address and website....