by Shelley Forrester | Feb 27, 2019 | Insight
No matter how much technology is used to facilitate customer relationships, a great customer experience comes down to human-to-human interaction. No matter who I ask about great customer experiences, the common theme among the best experiences are the way people...
by Shelley Forrester | Jan 15, 2019 | Insight
Customer experience is not just an American business effort. It’s a consumer-driven expectation worldwide. I was energized by the experience I had traveling to Alaska, and based on my experiences, I have high expectations of how to treat people and be treated....
by Shelley Forrester | Nov 14, 2018 | Insight
People all over America say they love Amazon and like to share their stories and experiences. Here’s one such story that highlights what it is about Amazon’s service that makes it stand apart – about a multi-generational family of eight and their new...
by Shelley Forrester | Oct 9, 2018 | Insight
Good customer service has a positive impact on a company’s financial health, but have we ever considered the health effect of customer service on the customer? How companies manage customer service has a direct impact on consumer health. It’s easy to identify the...
by Shelley Forrester | Aug 7, 2018 | Insight
Vacation season is in full swing, and while some people are choosing to use vacation as a time to take a creative hiatus, according to AAA, 42 million Americans will take a summer road trip this year. The preferred choices this summer are beaches and road trips where...
