by Shelley Forrester | Sep 29, 2020 | Insight
In-person research – from visiting customers in their stores and offices, to shadowing people when they shop or order at the drive-through, to in-home research – is among the most powerful ways of gaining insight. And while I have done...
by Shelley Forrester | Sep 16, 2020 | Insight
Before the pandemic, you would see me out in the world, facilitating conversations inside people’s homes, cars, offices, store backrooms (the first time was to protect ourselves during a tornado), taking people out to dinner, and sitting around a conference or...
by Shelley Forrester | Sep 17, 2019 | Insight
From all the conversations I have around tables, I know the power of having the right people come to the table. We’ve had everyone from CEOs, creatives and chefs come to the table. Recently, I took a group out to dinner – to experience the restaurant from...
by Shelley Forrester | Nov 14, 2018 | Insight
People all over America say they love Amazon and like to share their stories and experiences. Here’s one such story that highlights what it is about Amazon’s service that makes it stand apart – about a multi-generational family of eight and their new...
by Shelley Forrester | Aug 7, 2018 | Insight
Vacation season is in full swing, and while some people are choosing to use vacation as a time to take a creative hiatus, according to AAA, 42 million Americans will take a summer road trip this year. The preferred choices this summer are beaches and road trips where...
