by Shelley Forrester | Jan 24, 2018 | Insight
“Did you find everything you were looking for?” This common question at the checkout counter, especially in food stores makes me bristle. It implies we shoppers are not smart enough to find things on the shelf, and if someone does say no, the cashiers leave...
by Shelley Forrester | Jan 18, 2018 | Insight
Questions are crucial to thinking, learning, and innovation. As Thomas Berger said, “The art and science of asking questions is the source of all knowledge.” In business and relationships, as in science, asking questions is important, but what’s even more important is...
by Shelley Forrester | Dec 18, 2017 | Insight
There are many trends and traditions to enjoy this holiday season, and I think some are going to get even bigger in 2018. Here are my predictions: Ugly Things The Ugly Christmas Sweater is becoming more popular with every year. Ugly Christmas sweaters is a...
by Shelley Forrester | Oct 11, 2017 | Insight
Halloween is right around the corner, and it’s estimated that 179 million Americans will be celebrating the spooky season this year. That amounts to a record $9.1 billion in spending on Halloween-related purchases. Although spending on candy will account for $2.4...
by Shelley Forrester | Sep 19, 2017 | Insight
Several CEOs and CMOs have asked me how they can participate in the research I’m doing for their companies, and I always invite them to take a seat at the table. I’ve had several CEOs of smaller companies participate. At larger companies, it’s usually EVPs and CMOs...
