by Shelley Forrester | Feb 27, 2019 | Insight
No matter how much technology is used to facilitate customer relationships, a great customer experience comes down to human-to-human interaction. No matter who I ask about great customer experiences, the common theme among the best experiences are the way people...
by Shelley Forrester | Jan 24, 2019 | Insight
As experienced consumers as well as business professionals, we know that excellent customer service keeps people happy, healthy, and coming back for more. But it takes more than serving up good customer service to attract and retain loyal customers. Here are five...
by Shelley Forrester | Jan 15, 2019 | Insight
Customer experience is not just an American business effort. It’s a consumer-driven expectation worldwide. I was energized by the experience I had traveling to Alaska, and based on my experiences, I have high expectations of how to treat people and be treated....
by Shelley Forrester | Aug 2, 2018 | Insight
Every brand’s goal is to deliver a positive customer experience, but what is it that makes a customer feel valued, listened to, and appreciated? How do brands build the kind of loyalty that comes from delivering a great experience? Providing the experience customers...
by Shelley Forrester | May 31, 2017 | Insight
We all have internal voices in our heads, telling us what to do, when to take action or wait, warning us when we aren’t listening to our instincts and intuition. In this case, the internal voices I’m referring to are the knowledgeable, experienced, and intuitive...
