by Shelley Forrester | Sep 29, 2020 | Insight
In-person research – from visiting customers in their stores and offices, to shadowing people when they shop or order at the drive-through, to in-home research – is among the most powerful ways of gaining insight. And while I have done...
by Shelley Forrester | Sep 16, 2020 | Insight
Before the pandemic, you would see me out in the world, facilitating conversations inside people’s homes, cars, offices, store backrooms (the first time was to protect ourselves during a tornado), taking people out to dinner, and sitting around a conference or...
by Shelley Forrester | Dec 3, 2019 | Insight
Numbers and stories. Those are two schools of thought when it comes to research. There is the quantitative-only camp, those who only measure the size of the prize, and there are those who invest in the whole person, not just the size. Those of us who invest in...
by Shelley Forrester | Aug 16, 2018 | Insight
Summer is a time to take a break and focus some energy on ourselves. Whether we challenge ourselves to learn a new sport, read more books, or reconnect with someone, it’s the perfect time to broaden our horizons, expand where our insight comes from, and develop more...
by Shelley Forrester | Mar 29, 2017 | Insight
While we benefit from having a more diverse group at our dinner tables and conference room tables, the table I’m talking about is the focus group table. It’s not only the client I like to invite to the table but also external participants with a range...
