Category: Foodservice – Experienced in QSR and casual dining dine-in and take-out

Client: PepsiCo

Client Objectives: Marketing and merchandising strategies to increase drive-through beverage sales at major QSR accounts

Forrestering: Led the insight as part of a PepsiCo/creative agency/field research team, designed and implemented a proprietary ethnographic path-through-purchase research approach with consumers and experts. Transformative insight uncovered.

Results: The entire drive-through beverage experience reimagined

What Clients Say

“Forrester Network level of innovative approaches, insight, and commitment to our success were instrumental in helping us exceed revenue expectations”