“Shelley develops rapport easily with all kind of people – shoppers, consumers, strangers on the phone. They open up to her quickly and tell their truth.”
Cory Cunningham, Client Director, Kantar Retail
“Shelley is a brilliant marketer and researcher who understands how to structure, conduct, and analyze consumer research to yield exceptional insights into consumers.”
Marc Rovner, VP and General Manager
Boehringer Ingelheim Pharmaceuticals, Inc.
“Shelley Forrester excels at high-level interviews. She has an amazing ability to access impossible-to-reach experts, yielding insights no one else has been able to uncover.”
Peter Klein, Founder/Managing Partner
PK Associates LLC
“Shelley digs deep to really understand our shoppers’ attitudes. She’s got a natural rapport and a laser focus – it’s a powerful combination.”
Leigh O’Donnell, Shopper Insights Manager
Top tier CPG company
“Thank you so much for a thorough, insightful, and actionable report! I shared this with the core team working on strategy today and it facilitated a great discussion.”
Major Retail Brand
Shelley is the best I’ve ever seen in a focus group type environment, and was incredible in being able to take the questions I had and draw them out of the group without leading them to preconceived ideas. Best in class!
I have worked with many research firms on projects for various industries including high tech, consumer goods and financial services. Shelley Forrester is absolutely the best of the best. Her ability to help clients identify and refine what problem(s) need to be answered along with her moderation skills, like controlling the pace and honing in on certain threads, is nothing short of masterful. Her collaborative approach and delivery of the qualitative as well as quantitative read-outs is top-notch and written and presented in such a way that the findings are clear, concise, and easy to understand/digest. As an added bonus, Shelley is about the most personable and fun person you will ever meet. Her delightful sense of humor makes grinding through data and details like having a conversation with an old friend. Consider yourself lucky and get ready to learn if you are fortunate enough to have Shelley work on a project for you.
– Transformational Brand Executive
I have been working with Shelley for a few years on some of my portfolio companies (although I have known her for much longer) and I have always found her to be an experienced, thoughtful, intelligent, reliable and performance driven market research professional.
Shelley is easy to work with, always delivers on time and is fantastic at communicating updates throughout the process. She is also extremely adept at navigating sometimes unpredictable situations inside focus groups and is able to pivot in real time based on what she is experiencing. My portfolio companies have all been extremely happy with her professionalism, output and value, which makes it an easy decision for me to continue to work with her.
Shelley is focused on driving to meet and exceed her clients goals, and she is also a pleasure to work with. I highly recommend The Forrester Network for market research!
– Director at Private Equity Firm
I have been working with Shelley for many projects, all aimed at understanding consumers’ reaction to specialty foods in the US. I hold her as a great professional and I truly believe her contribution to every project is invaluable. What makes her different than any other moderator I have been working with is the extraordinary ability to guide the discussion, accelerating the parts that are less meaningful for the client and going in-depth in those that lead to key findings. In addition to her professional skills, I do think Shelley is an incredible person and a true team-builder; I could not be happier to say she is part of our team and a real friend. I love Shelley!
Director – Management Consulting Division
Group MRA – Management Resources of America