by Shelley Forrester | Mar 3, 2021 | Qualitative Research
A few summers ago, while conducting focus groups for a well-known apparel brand, I experienced a first – a fire drill blaring about 30 minutes into a 2.5-hour focus group. As we walked down the three flights of fire stairs...
by Shelley Forrester | Feb 9, 2021 | Insight
Play multiple sports. That was the advice from a panel of sports professionals hosted by the Westport Public Library, “The Power of Sports: Jeff Pegues in Conversation with Dave Winfield, Candace Parker, and Charles Smith.” That answer proved its value in the...
by Shelley Forrester | Feb 2, 2021 | Insight
When we used to have in-person conversations and meetings, we were more practiced in the art of conversation. We were more focused on getting conversations started with introductions. And we were more patient and cognizant of the power of starting slowly...
by Shelley Forrester | Dec 3, 2019 | Insight
Numbers and stories. Those are two schools of thought when it comes to research. There is the quantitative-only camp, those who only measure the size of the prize, and there are those who invest in the whole person, not just the size. Those of us who invest in...
by Shelley Forrester | Mar 29, 2017 | Insight
While we benefit from having a more diverse group at our dinner tables and conference room tables, the table I’m talking about is the focus group table. It’s not only the client I like to invite to the table but also external participants with a range...
