by Shelley Forrester | Sep 17, 2019 | Insight
From all the conversations I have around tables, I know the power of having the right people come to the table. We’ve had everyone from CEOs, creatives and chefs come to the table. Recently, I took a group out to dinner – to experience the restaurant from...
by Shelley Forrester | Sep 19, 2017 | Insight
Several CEOs and CMOs have asked me how they can participate in the research I’m doing for their companies, and I always invite them to take a seat at the table. I’ve had several CEOs of smaller companies participate. At larger companies, it’s usually EVPs and CMOs...
by Shelley Forrester | Mar 29, 2017 | Insight
While we benefit from having a more diverse group at our dinner tables and conference room tables, the table I’m talking about is the focus group table. It’s not only the client I like to invite to the table but also external participants with a range...
by Shelley Forrester | Feb 15, 2017 | Insight
Although it’s true for most tables, the table I’m referring to is the focus group table. More clients, especially those in specialty niches and clients from other cultures, are taking me up on the invitation to sit at the table with us so they can benefit more fully....
by Shelley Forrester | Oct 16, 2013 | Consumers, Insight, Relationships
I’m surprised there are marketers who still don’t have faith in their own consumers. “We can’t ask them to write slogans,” a new client insisted. Yes, consumers CAN write ad slogans, especially in group settings where the group dynamic...
