by Shelley Forrester | Feb 27, 2017 | Insight
If you offer a customer $10, will they give you their email address? What about $20? Or $50? How much is their email address worth, to them and to you? Retailers who are trying to build loyalty and deliver a better customer experience need their customers’ email...
by Shelley Forrester | Oct 14, 2014 | Insight
Last week there was a problem with the trash area where I work, so I did what I always do: I sent an email to the office management letting them know of the problem. When I immediately got an “Undelivered Mail Returned to Sender” bounce back email, it hit me: I had...
