by Shelley Forrester | Jan 17, 2018 | Insight
The world is changing more rapidly than ever, and it’s hard to imagine where we’ll be in another year, another decade. One of the things I like to do every January is make a few predictions. Here are some of mine for the new year, based on my observations,...
by Shelley Forrester | Nov 2, 2017 | Insight
Ever since the first Thanksgiving in 1621, Americans have been enjoying turkey every year with family and friends. However, turkey is the only food that’s comparable to what the pilgrims enjoyed on their first Thanksgiving. Here’s a look at old and new trends...
by Shelley Forrester | Feb 27, 2017 | Insight
If you offer a customer $10, will they give you their email address? What about $20? Or $50? How much is their email address worth, to them and to you? Retailers who are trying to build loyalty and deliver a better customer experience need their customers’ email...
by Shelley Forrester | Feb 15, 2017 | Insight
Although it’s true for most tables, the table I’m referring to is the focus group table. More clients, especially those in specialty niches and clients from other cultures, are taking me up on the invitation to sit at the table with us so they can benefit more fully....
by Shelley Forrester | Oct 17, 2016 | Insight
It’s that time of year again: pumpkin-flavored lattes have returned to coffee shops around the nation. But it’s more than just a latte you can get in pumpkin flavor these days. When it comes to fall, pumpkin is the new chocolate. Like Apple and apps, pumpkin is...
