203-216-7979   |   shelley@forresternetwork.com   |         

Brand-Building Insight and Strategy


Improve Your Top Line

You need marketing strategies that increase revenues and market share.

Tapping our broad experience across categories and channels, we lay out new marketing strategies based on our research insights.

 “Shelley is a dynamic and vibrant marketing professional. Her success is based on deep appreciation quantitative and qualitative marketplace data and directive insight — driving the creation of successful ideas, innovation and implementation plans.  Shelley’s excellent client delivery and engaging communication skills have resulted in long partnerships with satisfied clients.”

AnnaMaria Turano, Partner / Executive Director, MCAworks

 

Targeting

Who is your target buyer?

We identify the best targets for your brand, understanding who they are, what they love about your brand, and what they want. Then we show you how to attract more of them.

Go-to-Market Strategy

Get people to reach for your brand.

As seasoned brand marketers, we recommend ways to optimize your brand for your target buyers, including packaging, merchandising, pricing and communication.

“Shelley is integral to our strategy team.”

Donald J. Stuart, Chief Operating Officer, Kantar Retail

Brand and Communication

It’s the story that connects consumers to brands.

They want to know the brand’s history and how it evolved, the people behind the brand and where the ingredients come from. We’ll recommend stories that educate, inspire and engage.

Channel and Customer Strategy

Why limit your brand?

We work across a wide range of channels and brand categories, cross-fertilizing our insights with knowledge and connections outside your industry. We identify and connect you with decision-makers for new channels worldwide and uncover what those channels need. You get a business strategy to grow your brand.

Grow Market Share

With Forrester Network’s help…

A marketer racked up more video game sales with a better shopping experience. A coffee brand crafted a successful new positioning and brand story. A health product grew by targeting pharmacists as trusted influencers.  A luxury chocolate brand increased market share with new packaging and merchandising.

Consider the opportunities.