I had the pleasure of joining Chris Campbell on the The Food Institute’s podcast. Chris and I discussed marketing and advertising strategies that can be employed during the coronavirus pandemic and beyond. Topics covered include what makes a good leader during crisis situations, what companies can do to ensure messaging does not ring hollow, and how food and beverage makers can adapt to changing market conditions stemming from the public health crisis. I hope you’ll listen to what we had to say about the future of food and beverage marketing, the importance of CEOs as a face of their brands, and the challenges of retail and online post-pandemic.
Hosted By: Chris Campbell, Edited By: Anthony Deng