by Shelley Forrester | Oct 27, 2020 | Insight
Since the start of the pandemic, none of us has had as many chances to meet people in person. As a result, we are all doing more meeting and relationship building remotely. When we meet someone we like and connect with – remotely or...
by Shelley Forrester | Sep 29, 2020 | Insight
In-person research – from visiting customers in their stores and offices, to shadowing people when they shop or order at the drive-through, to in-home research – is among the most powerful ways of gaining insight. And while I have done...
by Shelley Forrester | Sep 16, 2020 | Insight
Before the pandemic, you would see me out in the world, facilitating conversations inside people’s homes, cars, offices, store backrooms (the first time was to protect ourselves during a tornado), taking people out to dinner, and sitting around a conference or...
by Shelley Forrester | Aug 26, 2020 | Networking
One of my favorite phrases is “show up,” defined as, “to become involved with others and make an active contribution.” Nothing happens if we don’t show up – that is, get involved, make a contribution. Showing up is as...
by Shelley Forrester | Jul 28, 2020 | Networking
Since the pandemic began, fulfilling my extrovert desire to be around people all the time has been challenging. Thankfully, we live in modern times, where connecting, networking, and building relationships can happen with the click of a button. As quickly as I pivoted...
by Shelley Forrester | Jul 8, 2020 | Networking
Have you had one too many Zoom calls? Are you experiencing Zoom burnout or finding it difficult to keep your team engaged during weekly meetings? By now, most of us are experienced Zoomers. We’ve played with video conferencing backgrounds, we’ve found the...
by Shelley Forrester | Jun 18, 2020 | Relationships
Father’s Day is June 21st. As the world begins to reopen, it’s likely that some of us who aren’t already quarantining with our fathers will get together to celebrate. Some of the top gifts this year are books, a delicious brunch or grilling, and new...
by Shelley Forrester | Jun 15, 2020 | Relationships
Last week’s book recommendation, The Power of Kindness: The Unexpected Benefits of Leading a Compassionate Life by Piero Ferrucci, was a timely gift of inspiration and hope from Chrysta Torres. Here are some excerpts to inspire you. We Are All Connected ...
by Shelley Forrester | May 26, 2020 | Insight
To all the people graduating this year, I congratulate you and your families! Congratulations to everyone graduating from pre-school where you have learned to use your words and trust that “uh-oh” feeling. Congratulations to...
by Shelley Forrester | May 21, 2020 | Insight
I had the pleasure of joining Chris Campbell on the The Food Institute’s podcast. Chris and I discussed marketing and advertising strategies that can be employed during the coronavirus pandemic and beyond. Topics covered include what makes a good leader during crisis...
