How to Keep the Conversation Going

How to Keep the Conversation Going

Since the start of the pandemic, none of us has had as many chances to meet people in person. As a result, we are all doing more meeting and relationship building remotely. When we meet someone we like and connect with – remotely or...
When In-Person Research Isn’t Possible

When In-Person Research Isn’t Possible

In-person research – from visiting customers in their stores and offices, to shadowing people when they shop or order at the drive-through, to in-home research – is among the most powerful ways of gaining insight. And while I have done...
A Message to Grads

A Message to Grads

To all the people graduating this year, I congratulate you and your families! Congratulations to everyone graduating from pre-school where you have learned to use your words and trust that “uh-oh” feeling. Congratulations to...
A Tribute to Moms  

A Tribute to Moms  

This Mother’s Day, May 10th, will be different than others. Many of us cannot celebrate with our mothers this year, but that won’t stop us from celebrating motherhood and moms everywhere. “I can imagine no heroism greater than...