by Shelley Forrester | Oct 27, 2020 | Insight
Since the start of the pandemic, none of us has had as many chances to meet people in person. As a result, we are all doing more meeting and relationship building remotely. When we meet someone we like and connect with – remotely or...
by Shelley Forrester | Sep 29, 2020 | Insight
In-person research – from visiting customers in their stores and offices, to shadowing people when they shop or order at the drive-through, to in-home research – is among the most powerful ways of gaining insight. And while I have done...
by Shelley Forrester | Sep 16, 2020 | Insight
Before the pandemic, you would see me out in the world, facilitating conversations inside people’s homes, cars, offices, store backrooms (the first time was to protect ourselves during a tornado), taking people out to dinner, and sitting around a conference or...
by Shelley Forrester | May 26, 2020 | Insight
To all the people graduating this year, I congratulate you and your families! Congratulations to everyone graduating from pre-school where you have learned to use your words and trust that “uh-oh” feeling. Congratulations to...
by Shelley Forrester | May 21, 2020 | Insight
I had the pleasure of joining Chris Campbell on the The Food Institute’s podcast. Chris and I discussed marketing and advertising strategies that can be employed during the coronavirus pandemic and beyond. Topics covered include what makes a good leader during crisis...
by Shelley Forrester | May 5, 2020 | Insight
This Mother’s Day, May 10th, will be different than others. Many of us cannot celebrate with our mothers this year, but that won’t stop us from celebrating motherhood and moms everywhere. “I can imagine no heroism greater than...