by Shelley Forrester | Jul 15, 2021 | Insight
Qualitative research is the insight in front of and behind the numbers and data. It is the art and science of observing and speaking with people in order to appreciate and understand their beliefs, needs, wants, fears, and motivations, for the purpose of making lives...
by Shelley Forrester | Feb 16, 2021 | Insight
Many of us are coming close to entering our second year of working from home. I’ve worked from home for over 20 years, since my second child was born, but never without plenty of travel and out-of-office meetings (missing those!). A few years ago, I “KonMari’d”...
by Shelley Forrester | Feb 9, 2021 | Insight
Play multiple sports. That was the advice from a panel of sports professionals hosted by the Westport Public Library, “The Power of Sports: Jeff Pegues in Conversation with Dave Winfield, Candace Parker, and Charles Smith.” That answer proved its value in the...
by Shelley Forrester | Feb 2, 2021 | Insight
When we used to have in-person conversations and meetings, we were more practiced in the art of conversation. We were more focused on getting conversations started with introductions. And we were more patient and cognizant of the power of starting slowly...
by Shelley Forrester | Jan 8, 2021 | Insight
I had the pleasure of speaking with Mario X. Carrasco on his podcast for ThinkNow. We discussed how market researchers can pivot their communications strategies during the pandemic to engage colleagues, clients, and consumers. Topics covered what digital tools –...
by Shelley Forrester | Dec 1, 2020 | Insight
Most of the webinars I’ve listened to in the past several months have acknowledged the mental health challenges that have occurred as a result of the ongoing pandemic. Many of these webinars begin with some inspirational morning practices or they focus...