Category: Pet Food – Working in the pet food category for over ten years with mainstream and specialty brands
Client: Mars Petcare
Client Objectives: Consumer-driven shopper marketing strategies to drive category and brand growth
Forrestering: Partnering with Mars Petcare and their lead shopper marketing agencies for over ten years, conducting their online and in-person qualitative research. We’ve incorporated a host of qualitative techniques – from eye tracking to in-home visits and everything in between and have had conversations with some of the most interesting people and pet owners in America.
Results: Expanded distribution and assortment, and increased sales and profits for the category and brand at leading retailers year over year.
What Clients Say
“The results of working with Forrester Network are fantastic. The strategies we implemented helped our key retailer’s growth outpace total US every single year we worked together”