Category: Healthcare – insight work in the all-important hospital and healthcare categories for over ten years across all demographics

Client: Lehigh Valley Health Network

Client Objectives: Design a state-of-the-art birthing center at a major regional hospital

Forrestering: Collaborating with hospital marketing team and their outside agency, conducted a series of focus groups with expecting, new and experienced moms. As is always true when working with Forrester Network, unexpected critical unmet needs were uncovered.

Results: Birthing experience reimagined

What Clients Say

“Shelley is a natural when it comes to engaging with people. She uncovered insight that took us to a much higher level of care.”