Category: Coffee – Working in the coffee category since 1992 – one of the first foodie categories
Client: Green Mountain Coffee Roasters
Client Objectives: Brand and investment strategies to expand from regional player to major national brand
Forrestering: Multi-year relationship with the SVP of Sales and Marketing, leading their qualitative and quantitative research. Our work informed and inspired updated brand positioning and packaging, significantly upgrading their retail channel partners and customer relationships, and expanded the brand nationally. We institutionalized the learnings throughout sales, marketing, the boardroom, and company-wide at their annual meeting.
Results: Revenue grew from $100 million to $500 million and they became a Wall Street darling
What Clients Say
“Shelley is a best in class marketing and research professional. Her expertise and engaging communication style helped us quickly see the market landscape and our unique position in it – and helped catapult our growth.”