Today’s Consumers are Enlightened
A new consumer consciousness and perception about
authenticity and design have reached critical mass. Consumers today
can sense if products and services were created with their needs in
mind, or without regard for them. Are you as enlightened as your
Energy is the New Currency
Not oil or gas … but the energy of life that fuels us.
We’re energized by empowerment, trust and caring, and depleted by
frustration, anger and powerlessness. Do you know what energy your
Ingredients Tell the Truth
Consumers know ingredients and their effects. They judge
the goodness of products by the quality of the ingredient list … not
just claims. What’s a recipe for success? A short list of
all-natural ingredients. What do your ingredients say about you?
People are Hungry for the Back Story
It’s the back story that connects consumers to brands.
They want to know where the ingredients come from, how the animals
are raised, how the plants are grown and the product is made. Back
stories educate, inspire and entertain. What’s your back story?
Women are Drinking in Health
Women are having a love affair with hydration. Hydration
is not just about beverages anymore. It’s a full body experience
that quenches their thirst for health, beauty and vitality. Are you
Shoppers Want a Trusted Pharmacist
Shoppers believe pharmacists are more knowledgeable about
drug effectiveness and interactions than even their own doctors.
Couple their credibility with caring and you create shopper loyalty.
Are pharmacists a part of your sales prescription?
Shopping for Love
There’s a new twist on browsing the aisles. Consumers
aren’t just shopping the shelves anymore, they’re finding
like-minded people and looking for love in-store. Can your brand be
part of this trend?
Copyright 2012, Forrester Network, LLC.